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Why LinkedIn? Use Something Concrete

April 15, 2012

LinkedIn Industry Trends: Winners and Losers During the Great Recession

Another study telling us what we already know.  Time well spent.  It’s interesting that information from a networking site, LinkedIn, was used to gather the information for this study, but if all they found was that newspapers are shrinking and that people love the Internet it was a monumental waste of time.  The extremes on the chart are common knowledge but I found it interesting that construction and telecommunications are shrinking.  I suppose a lack of funds for public works projects and things like Facebook and Skype would explain those changes though.

I feel this report is quite shallow.  I mean Internet and online publishing are among the highest on the graph, but they make no effort to explain what that includes.  The fields of news, banking and retail conduct most of their work or business online now, which has led to the rise of Internet-related opportunities, but none of the magic circles are broken down.  The second chart divulges even less.

I really wish there would have been more discussion with this article or at least a link to someone who dissected it.  The extent of the information used to construct the charts was LinkedIn and its users.  The problem with this is that not everyone uses LinkedIn so it’s only possible to get a sample size of the job market not the entire picture.  If the idea was take the job market’s pulse, then something broader like Facebook or census data should have been used.  Better yet, use Twitter.  Twitter is used by mostly professionals or companies looking to update consumers, or in the case of journalists, to release and collect information.  I have a feeling some, not all, of those lines and circles would change if a different source was used.


From → Responses

One Comment
  1. kyle permalink

    You’ve pointed out the weakness in so many studies I see these days, and so few people go beyond the headline to determine where the information comes from. Scientists are especially cautious about this. I’ve talked to researchers who are terrified information from their studies will get published by the media because whatever the findings are, they’ll inevitably be oversimplified and/or misinterpreted. Very sad.

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