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Super Bowl Stream

February 5, 2012

Super Bowl 2012: Everything You Need to Know About Watching It Online

A Super Bowl stream seems so pointless.  This notion of a, “second screen,” experience makes no sense either.  Why would someone want to watch the biggest game of the year on a 20-something inch monitor when most people have TVs that are 40 inches or larger?  Also, the game won’t be streamed in full HD, 1080p, so the TV broadcast will be of better quality.  Not that everyone watching will have the bandwidth or processing speed to view the game at that level.   Even more perplexing is the decision to stream to mobile devices because the display will be even smaller.  I mean if someone needs to run out for something during the game it would be useful, but there’s so many stipulations that the mobile audience will be quite small.

It makes sense that NBC is the first broadcast network to try this, since they are the only one who streams NFL games, but this streaming idea just seems like a cash grab.  The ads for the stream won’t cost as much as the TV ads, but it is still a lucrative setup.  Even if hardly anyone watches the stream the advertisers already paid for the ads so plenty of money will still be made on top of the TV revenue.

From a sports fan’s point of view, this is just one more distraction on the greatest day of the year.  The mainstream media has just found another way to squeeze a few more bucks out of football and the NFL is all too happy to comply.  I hope a chunk of all that money goes towards the concussion research they have been bragging about all season so progress is actually made at some point.  Then again it could go towards helping retired players who suffer from all sorts of health issues.  Mostly I hope America wakes up and sends some of that money to China so we can get a decent halftime show for once because that will be a disappointment as well.

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One Comment
  1. I think the reason is that other “pirates” typically stream events like the Super Bowl. The theory is that if Internet users who stream the game have the option of doing it “legit”, they will take that option.

    That said, I agree with you that I’m not sure who this audience is that’s streaming the game. If they’re overseas then I’m not sure why NBC or the NFL would care about them.

    I suppose they could be preparing for a day, many years from now, when all of our content is delivered digitally. As fast as technology moves, that doesn’t seem imminent at all.

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